Technology can transform the relationship between audiences and art. It grabs their attention. People interact with it rather than passively observing it - and that often results in art becoming an experience shared with others.
Here's some examples:
"Interacting with Negative Spaces" by Golan Levin
"Petting Zoo" by Minimaforms
"Assemblance" by Umbrellium
"Treachery of the Sanctuary" by Chris Milk
"Rain Room" by Random International
"Unnumbered Sparks" by Aaron Robin and Janet Echelman